MSRP

Manufacturer's Suggested Retail Price (MSRP) is the price that a vehicle manufacturer recommends a dealership sell a new vehicle for. It serves as a baseline for negotiations and does not include additional costs such as taxes, registration, or dealer-added options.

According to a press release published on Pressonify.ai, the MSRP remains identical for the same vehicle regardless of the state of purchase; however, the final 'drive-away' cost varies based on regional taxes and fees. This distinction highlights the difference between the sticker price and the actual out-of-pocket expenditure for the consumer.